Message from our Chairman
I started in the securities business over 30 years ago as a registered representative working for Waddell & Reed. Over the next 16 years I changed my broker dealer affiliation several times even after becoming a registered branch office. Frustrated by constantly changing requirements from the home office, the push to sell proprietary products and the lack of support I was receiving, I decided in 1996 to form an independent broker-dealer created for registered representatives.
I wanted to work with a firm that recognized that you, the representative, are our client. A firm that does what it can to help you produce business. A firm built on the basis of honesty and transparency.
Providing the best possible service to our representatives is the core of what we do, and the reason why American Equity’s representative retention rate is among the highest in the industry. Our goal, quite simply, is to provide the support our representatives need and deserve to service their clients without limitation, and to do so in such a way that makes them proud to call American Equity their broker dealer home.
Timothy E. Peoples
Chairman, CEO and President