Compliance

Our relationship with our Representatives is especially important when it comes to compliance. We feel that our Compliance Department should act as a lifeguard, and that its role should be to prevent you from making mistakes. 

All of American Equity’s compliance principals have worked in different sales capacities that provide a unique perspective in serving you. We will work with you to help ensure that your practice satisfies regulatory issues as well as suggest best practices to help protect your business against potential customer claims.

Within a few weeks of joining the firm, each advisor receives a call from a member of Compliance to introduce you to the firm’s compliance program and requirements. Books and records, client communications requirements, sales practice policies, and certain operational procedures are covered to ensure that you get off on the right foot.

Paperwork and books and records are a fact of life in the securities business. Sales practice monitoring and surveillance is essential for the success of our Firm and our Representatives, and it is also a key element of our compliance program. Early detection of potential problems helps to identify training gaps and provides an opportunity for corrective action.

We know that clear and effective communication with your clients is critical to your success. We work hard to review and approve your client communications. The standard turnaround time for the review of sales material is two business days, so you won’t miss an opportunity to market your services to prospective clients in a professional and timely manner.